TWYS was an online dating show that sought to bring fellow singletons together through a series of televised dates and outsider panel advice.
Besides promoting the series itself, they wanted a website that could provide directory listings and a range of additional editorial to users. Subscription and other syndication options needed to be easily joined in an effort to keep users informed of all updates to content.
A custom WordPress theme that was able to showcase all episodes in the series, along with a host of other editorial. The series was also made available through a Podcast and each episode was accompanied with a HTML newsletter.