Panasonic asked Neon Pictures to come on board for their Home Entertainment Launch in Australia. The launch would promote the latest releases in their AV technology lineup, highlighting the rise of interactive offerings in the home.
They needed an RSVP micro site to coordinate preparations for a 3D cinema event. Attendees would include Panasonic staff and related VIPs.
A bespoke WordPress theme that allowed staff and other attendees to RSVP to the event quickly and easily.
The main characters of the film formed the main aesthetic of the site, providing a synopsis of what to expect on the day. Character bios were also available through some 3D transforms, along with parking information for those choosing to attend.